🏘️ Specialized for Real Estate Professionals

Real Estate GEO Audit:
Rank in AI Property Searches

67% of home buyers start their search with AI. Is ChatGPT recommending your listings? Find out with a free GEO audit.

🏠 Get Free Real Estate GEO Audit →

Used by Douglas Elliman, Heather Murphy Group, and 200+ real estate professionals

Why Real Estate Agents Need GEO in 2025

❌ The Problem

  • • Buyers ask ChatGPT "best realtor in [city]" - are you in the answer?
  • • Google AI Overviews dominate property searches, pushing MLS listings down
  • • Perplexity AI aggregates "top agents" without consulting Zillow or Realtor.com rankings
  • • Your beautiful website is invisible if AI can't extract your expertise

✅ The Solution

  • • Aura™ shows your exact AI search visibility score (AVS 0-100)
  • • Identifies missing schema markup (LocalBusiness, RealEstateAgent)
  • • Measures your Generative Authority Score for real estate expertise
  • • Provides roadmap to get cited in AI property recommendations

Real Estate GEO Benchmarks (From Real Audits)

Business Type AVS GAS Authority Key Insight
Zillow National Platform 89 87 92 Top-tier schema + data quality
Douglas Elliman National Brokerage 72 68 89 Strong authority, needs content optimization
Heather Murphy Group Regional Luxury 71 68 85 Excellent local authority
Coldwell Banker TEC Regional Office 70 63 75 Brand recognition helps
All Around Realty Small Local 68* 68* 82* *Local adjusted - #1 in market

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Common GEO Issues for Real Estate Businesses

⚠️

Missing LocalBusiness Schema

Found in 71% of real estate sites. AI models can't extract your service area, hours, or contact info.

Fix: Add RealEstateAgent schema with service areas

📸

Image-Heavy, Text-Light

Found in 64% of real estate sites. Gorgeous photos but no text for AI to read and cite.

Fix: Add alt text, property descriptions, and neighborhood guides

🏘️

No Neighborhood Content

Found in 58% of real estate sites. AI can't answer "what's it like to live in [area]?"

Fix: Create neighborhood guides with FAQs

Real Estate GEO Success Stories

🌟

Heather Murphy Real Estate Group

Savannah, GA - Regional Luxury Real Estate

71
AVS Score
68
GAS Score
85
Authority

Key Strength: Excellent local authority with strong E-E-A-T signals from agent credentials and luxury property expertise. ChatGPT cites them for "Savannah luxury real estate" queries.

View Full Report →
⭐

All Around Realty

Madisonville, LA - Local Agency

68*
AVS Score
68*
GAS Score
82*
Authority

Key Insight: *Scores adjusted for hyper-local market. Likely #1-2 in Madisonville. Local businesses compete against 5-8 local agencies, not national brands.

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📋 Real Estate GEO Optimization Checklist

Technical Foundations

  • Add RealEstateAgent schema to agent pages
  • Implement LocalBusiness schema with service areas
  • Add FAQPage schema for common buyer questions
  • Optimize Core Web Vitals (target: LCP < 2.5s)
  • Mobile-first design for on-the-go buyers

Content Strategy

  • Create neighborhood guides (AI-citeable content)
  • Add FAQ pages ("how to buy in [city]", "best neighborhoods for families")
  • Include agent bios with credentials and expertise
  • Add client testimonials with structured ReviewPage schema
  • Write market reports (establish expertise)

💡 Pro Tip: Run your audit first to see which items are already in place and which are high-priority gaps for your specific business.

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